01 / The challenge
What the website needs to solve.
Homeowners compare several contractors at once. The site must establish local expertise, show real project quality, and make the next step feel low-risk.
Fictional concept · Home services
Turning local craftsmanship into immediate credibility.
A fictional website direction for a Pittsburgh exterior contractor that needs homeowners to trust the work and request an estimate quickly.
Ridge & Row ExteriorsResponsive presentationDesktop + mobile
02 / The direction
How the experience earns trust.
A sturdy editorial layout pairs project photography with service-area proof, review signals, and a focused estimate request on every key page.
03 / Page plan
A focused path from arrival to action.
- Home
- Services
- Project gallery
- About
- Request an estimate
Mobile approach
On smaller screens, trust signals appear before the service list and the estimate action stays easy to reach without crowding the content.
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